WHY THIS POSTER SUCKS!:
**A better poster would be if the character was actually inside a ward, as the film's title spells out, with the hands grabbing her still.
Or show Heard's character walking in darkness in a dimly lit ward and one of the ghosts walking behind her.
**A better poster would show more of the ward and Heard's character would have a much more scared look on her face.
Or just the image of a creepy looking ward with Heard's character looking helplessly or terrified--- out of a window.